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GLOBAL BANKING & FINANCE REVIEW

11/29/23

Keeping Your Job as CFO When A CRO Arrives


In the unpredictable world of finance, companies face a constant risk of financial distress, potentially leading to bankruptcy proceedings. During these challenging times, the role of the Chief Financial Officer (CFO) becomes paramount. While the arrival of a Chief Restructuring Officer (CRO) can bring much-needed expertise to guide the company through bankruptcy, it can also raise concerns about the CFO's position and future prospects.

The CRO's Arrival: A Shifting Landscape

The CRO's primary responsibility is to oversee the company's restructuring process, working closely with creditors, investors, and the board of directors. Their expertise and experience are invaluable in navigating the complexities of bankruptcy law and formulating a plan for the company's revival. However, the CRO's presence can also pose a challenge to the CFO, whose role may diminish as the CRO takes on more responsibilities.

Protecting Your Role as CFO: A Proactive Approach

To safeguard their position and ensure their contributions are valued during this critical period, CFOs must adopt a proactive and strategic approach. Here are some key strategies to consider:

  1. Demonstrate Invaluable Expertise: Showcase your deep understanding of the company's financial situation and provide the CRO with accurate and timely information. Become the CRO's trusted advisor, ensuring they have the insights they need to make informed decisions.

  2. Channel Communication Effectively: Serve as the primary point of contact for the CRO, ensuring all information flows through you. This allows you to control the narrative and prevent any misinterpretations or misunderstandings.

  3. Protect the Board's Interests: Keep the board informed of all developments and proactively address any potential concerns. Build a strong relationship with the board, establishing yourself as their trusted advisor and advocate.

  4. Build Relationships with Creditors: Cultivate positive relationships with creditors and their representatives. Engage in regular communication, addressing their concerns and building trust.

  5. Proactive Communication is Key: Keep the CRO informed of any potential issues or concerns raised by creditors or other stakeholders. This proactive approach helps prevent surprises and allows for timely intervention.

  6. Treat the CRO as a Potential Employer: View the CRO as a potential future employer, demonstrating professionalism and a willingness to collaborate effectively.

Navigating the Blaming Game

In the aftermath of financial distress, it's common for stakeholders to seek scapegoats. CFOs, often perceived as responsible for the company's financial woes, can find themselves in the crosshairs of criticism. To avoid becoming a target, CFOs should:

  1. Maintain Transparency: Practice open and transparent communication, ensuring all stakeholders have access to accurate and timely financial information.

  2. Address Concerns Proactively: Address any concerns or allegations promptly and with clarity. Demonstrating transparency and accountability can help mitigate blame.

  3. Document Everything: Keep meticulous records of all financial decisions and actions, providing a trail of evidence to support your actions.

Conclusion

The arrival of a CRO during bankruptcy proceedings can be a daunting experience for CFOs. However, by adopting a proactive and strategic approach, CFOs can not only protect their position but also make themselves indispensable to the company's restructuring efforts. By demonstrating their expertise, building strong relationships, and maintaining transparency, CFOs can navigate the turbulent waters of bankruptcy and emerge as trusted advisors, paving the way for a successful restructuring.

This article summary is based on my previously published article in

Reference Entry

Feb 11, 2021

Rosen, Kenneth A,

Keeping Your Job as CFO When A CRO Arrives

GLOBAL BANKING & FINANCE REVIEW

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